Ο Ramy Ashour υπέγραψε με την Salming!

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Ένας από τους πιο χαρισματικούς και ταλαντούχους παίκτες στην ιστορία του παγκοσμίου σκουός συνεργάζεται με την νέα αναπτυσσόμενη Σουηδική εταιρία Salming. Η συνεργασία ξεκινά άμεσα με τον Ramy να φορά τα ρούχα και παπούτσια της Salming στο Al Ahram Egypt στις 17 Σπεπτεβρίου. Τα προιόντα Salming μπορείτε να τα βρείτε αποκλειστικά στην Ελλάδα από το e-squash.gr και τον Πέτρο Τζαμαλούκα και στο email : petros@squashpetros.com πατήστε εδώ για την νέα σειρά της Salming

Background story Ramy Ashour.

Ramy was born in Egypt on September 30 1987 in Cairo. He started to play squash when he was only six years old. Encouraged by his parents, he went on to claim his first title in 2004 when he won the Men¹s World Junior Squash Championship at the age of 16.

In January 2010 he reached World No. 1 for the first time, at just 22 years of age, becoming the youngest player to do so in 26 years. In 2013, Ramy came back from 2-0 down to defeat
Gregory Gaultier in the final of the Tournament of Champions – a momentum that carried on from 49 matches during 2012. On November 21, 2014 he won his third world title when defeating Mohamad El-Shorbagy at the Squash World Championship in Doha, a match regarding by many as – epic.

Ramy Ashour, World Series Ranking No.1 – World Ranking No.5
«I am very excited to partner with the Salming brand and endorse their products. They are a very forward looking Company and innovators in the squash world. The fact I let go of another huge brand to use the Salmings products is proof of the quality and excellence of their products.»

Background story Salming.
The Swedish brand was established in Sweden in 1991 and started up their squash range in 2012 in the wake of their indoor shoe success which attracted many proffessional squash players. Today Salming is a solid progressive part of the international squash community with global partnerships such as Official supplier of Shoes and Apparel to the PSA and collaborations with SquashSkills.com etc.

Tomas Solin, CEO Salming Sports AB
”At Salming we’re excited and proud to embark on this journey with Ramy, from the first time we spoke it is clear that this will be a very special relationship. Ramy’s way of playing the game in combination with his vibrant personality on an off court appearance fits our brand like a hand in the glove and we cannot wait to kick this off”. ”The momentum of the Salming brand in squash has been building up the last couple of seasons and 1617 is no exception – we are still the new progressive kid on the block who likes to do things differently, with teammates like Ramy we are determined to succeed and to continue developing no nonsense products for no nonsense people”.

Adrian Grant, Global Brand Manager Salming Sports AB and former No.8 in the world.
”During my years on the tour I have been fortunate to witness Ramy’s raise through the ranks along with his long list of impressive titles. He is one of those phenomenon’s in there chosen sport that only come around once in a lifetime. With his infectious style on and off the court he is adored around the globe. This is why our partnership simply fits perfectly with such a unique player. We look forward to our partnership with Ramy and welcome him to the Salming family with open arms.»

Salming Sports AB

Salming Sports AB is a Swedish sporting goods company designing, developing and marketing high quality products for Squash, Handball, Floorball and Running markets under its Salming brand. The company has its head-office in Sisjön, Gothenburg on the west coast of Sweden.

In addition to producing first in class products Salming is committed to helping athletes improve and had developed and patented one of the most advance running analysis centers in the world. Salming RunLab’s currently located in Gothenburg and Stockholm.

The company’s Swedish wholesale partners include sporting goods retailers: Intersport, Stadium, Team Sportia, XXL, and specialty retailers such as Runners Store, Klubbhuset and Assist. Salming Sports AB also exports products to close to 60 countries and has its own subsidiaries in key markets such as Germany and the United States.

Salming Sports AB also sells directly to consumers through the Salming Running Store in Askim, Gothenburg, the Salming Concept Store on Kungsgatan 19 in Stockholm and through multiple e-commerce sites.

20 + employees, excluding retail personnel

Established 1991

Approximately 100MSEK revenue

Management: Tomas Solin Managing Director, Thomas Nord Head of Design & Creative Director